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BLR WORLD

Marketing
Events
 


Designed creative concepts across different projects. 

Frank Gehry stated “I think the blurring of the lines between art and architecture has got to happen” (Gehry, 2009).
There is an evolution between artistic expression and architectural design. Each observer may experience and
interpret architectural structures uniquely. Gehry, F. O. (2009, December).


Inspired by Gehry's approach, I created a sketch that reflects my perception of the
Guggenheim Abu Dhabi building capturing the sculptural essence of the museum's spirit.
Committed to research and drawing inspiration from innovative architectural designs,
culture and the people. This sketch was used as a proposal material. 
 



Created a staff playbook for BLR’s team and new joiners.
Inspired by BLR’s playful guidelines and the use of gradient, this book shows the organic company culture. 




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Clients include ︎︎︎︎︎︎

Emirates︎Axa︎Abu Dhabi Tourism︎Western Union︎GMC ︎Dubai Properties︎FGB︎Bloom︎Bel︎McDonalds︎Sanad - A Mubadala Company︎Deem︎ Lagoona Mall︎Khalid Ali Al Kharafi Steel︎