https://rowanelatrache.com Rowan Elatrache's Portfolio Sat, 27 Jan 2024 13:04:17 +0000 https://rowanelatrache.com en https://rowanelatrache.com/Home-Page Tue, 19 Jul 2022 22:10:04 +0000 Rowan Elatrache's Portfolio https://rowanelatrache.com/Home-Page Rowan Elatrache's Portfolio ︎︎︎ Contact ︎︎︎ LinkedIn Hello,&nbsp; I am Rowan, a Senior Designer and Creative Strategist, with an&nbsp;MA Graphic Branding &amp; Identity&nbsp; degree from the University of the Arts London.My work experience spans&nbsp;global agencies and design studios in London and Dubai such as Virgin Media O2, Leo Burnett Group MENA, James Brand Strategy &amp; Design Consultancy, Brand Union and many more. Below are samples of my work︎︎︎ https://rowanelatrache.com/Header-short-version Tue, 02 Aug 2022 22:37:08 +0000 Rowan Elatrache's Portfolio https://rowanelatrache.com/Header-short-version Rowan Elatrache's Portfolio ︎︎︎ Contact ︎︎︎ LinkedIn https://rowanelatrache.com/Virgin-Media-O2 Sat, 27 Jan 2024 13:04:17 +0000 Rowan Elatrache's Portfolio https://rowanelatrache.com/Virgin-Media-O2 Virgin Media O2 Telecommunication Media &nbsp; Designed creative concepts across different studio projects.&nbsp; Branding for internal communications. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6882ad7968eca4e45564382b0428a70f581848fee702087fcf808384e6f61b73/11-Rowan-El-Atrache-Portfolio-for-website.jpg" data-mid="220041980" border="0" src="https://freight.cargo.site/w/1000/i/6882ad7968eca4e45564382b0428a70f581848fee702087fcf808384e6f61b73/11-Rowan-El-Atrache-Portfolio-for-website.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1f6a458a9fd0838ff74e92be8232ac4f941134fe6fec99fc3fc5fb16307c855e/11-Rowan-El-Atrache-Portfolio-for-website2.jpg" data-mid="220041983" border="0" src="https://freight.cargo.site/w/1000/i/1f6a458a9fd0838ff74e92be8232ac4f941134fe6fec99fc3fc5fb16307c855e/11-Rowan-El-Atrache-Portfolio-for-website2.jpg" /> Illustration for South Asian Heritage month.&nbsp; <img width="4059" height="3495" width_o="4059" height_o="3495" data-src="https://freight.cargo.site/t/original/i/ae9f9291cbd00c0b5edc7545b11d651041e55bd6370b8231b000119b7a87a156/south-asian-heritage-month-portfolio-Recovered.jpg" data-mid="215989331" border="0" src="https://freight.cargo.site/w/1000/i/ae9f9291cbd00c0b5edc7545b11d651041e55bd6370b8231b000119b7a87a156/south-asian-heritage-month-portfolio-Recovered.jpg" /> Door design for the O2 blueroom that are based on concert stickers. &nbsp; <img width="4330" height="3246" width_o="4330" height_o="3246" data-src="https://freight.cargo.site/t/original/i/a94fbfd228030824fbe1d1f367712e7370f180959809c0dd8393317be95a7fe6/door-design.jpg" data-mid="215917724" border="0" src="https://freight.cargo.site/w/1000/i/a94fbfd228030824fbe1d1f367712e7370f180959809c0dd8393317be95a7fe6/door-design.jpg" /> Charging machine design at the O2 blueroom.&nbsp; <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/88b5d5da4b43eff0a22f6d022e238d33fc67657a7e52675bb6ca12e8fefb7997/charging-machine-2.jpg" data-mid="215930018" border="0" src="https://freight.cargo.site/w/1000/i/88b5d5da4b43eff0a22f6d022e238d33fc67657a7e52675bb6ca12e8fefb7997/charging-machine-2.jpg" /> <img width="574" height="900" width_o="574" height_o="900" data-src="https://freight.cargo.site/t/original/i/cc8e044ceb0eb5cb8b49840715e9ea4f46a9b35e80859bbd303143f8c803aed5/charging-machine_5_1.gif" data-mid="215930002" border="0" src="https://freight.cargo.site/w/574/i/cc8e044ceb0eb5cb8b49840715e9ea4f46a9b35e80859bbd303143f8c803aed5/charging-machine_5_1.gif" /> Designed elements for O2 Silver Clef Awards.&nbsp; <img width="2688" height="2760" width_o="2688" height_o="2760" data-src="https://freight.cargo.site/t/original/i/d42079f82aa1bee129119e90858d08ac1ae05d2e8f556787918e7834da9af397/silver-clef-for-portfolio.jpg" data-mid="216010955" border="0" src="https://freight.cargo.site/w/1000/i/d42079f82aa1bee129119e90858d08ac1ae05d2e8f556787918e7834da9af397/silver-clef-for-portfolio.jpg" /> Created a 3D animation to promote Virgin Media’s Gamepad with the tagline - Raise (your game). <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d82c4282c1fe003b443c512635f35cb961f2ef4b82ae35ee367479f7b9a3c925/raise-your-game.jpg" data-mid="214652507" border="0" src="https://freight.cargo.site/w/1000/i/d82c4282c1fe003b443c512635f35cb961f2ef4b82ae35ee367479f7b9a3c925/raise-your-game.jpg" /> ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://rowanelatrache.com/Emirates Sun, 31 Jul 2022 21:21:27 +0000 Rowan Elatrache's Portfolio https://rowanelatrache.com/Emirates Emirates&nbsp; Advertising&nbsp; Campaigns&nbsp; Animation While working at Leo Burnett, Emirates was my main client. I created campaigns and presented ideas to promote destinationsand new travel routes. Below are a few samples.&nbsp;&nbsp; <img width="1000" height="1307" width_o="1000" height_o="1307" data-src="https://freight.cargo.site/t/original/i/b7f79966c781bf4228369466e05726604d661e71fa8446d764c364f3bf320ac1/Emirates-Ads-2-Recovered.gif" data-mid="149448005" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b7f79966c781bf4228369466e05726604d661e71fa8446d764c364f3bf320ac1/Emirates-Ads-2-Recovered.gif" /> <img width="3000" height="1820" width_o="3000" height_o="1820" data-src="https://freight.cargo.site/t/original/i/35f7759d4ceea2f25a60a7de93aaa94b31aed00c511e9c1c153640f22b31df17/1.gif" data-mid="149446973" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/35f7759d4ceea2f25a60a7de93aaa94b31aed00c511e9c1c153640f22b31df17/1.gif" /> ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://rowanelatrache.com/Paris-2024 Sun, 18 Dec 2022 23:34:52 +0000 Rowan Elatrache's Portfolio https://rowanelatrache.com/Paris-2024 Paris 2024&nbsp; Branding&nbsp; Olympics&nbsp;I drew inspiration from the stained glass windows of the Cathédrale Notre-Dame and La Sainte-Chapelle in Paris, as they are part of Paris’s culture and are recognized around the world. Inside these cathedrals, interesting imagery is found that is made of stained glass. Consequently, I decided to use the approach of stained glass illustrations and apply it to different concepts. <img width="10667" height="6000" width_o="10667" height_o="6000" data-src="https://freight.cargo.site/t/original/i/8320ad7cf0c4c5515d2a6fb2e78a64006978a382007d9370ad5756418292f548/Rowan-El-Atrache-Portfolio-for-website.jpg" data-mid="162274902" border="0" src="https://freight.cargo.site/w/1000/i/8320ad7cf0c4c5515d2a6fb2e78a64006978a382007d9370ad5756418292f548/Rowan-El-Atrache-Portfolio-for-website.jpg" /><img width="10667" height="6000" width_o="10667" height_o="6000" data-src="https://freight.cargo.site/t/original/i/bf39cc44e14503b54504a679b95e636c15e2ce7056b14c787d45ca0b5ebe873b/Rowan-El-Atrache-Portfolio-for-website2.jpg" data-mid="162274903" border="0" src="https://freight.cargo.site/w/1000/i/bf39cc44e14503b54504a679b95e636c15e2ce7056b14c787d45ca0b5ebe873b/Rowan-El-Atrache-Portfolio-for-website2.jpg" /><img width="10667" height="6000" width_o="10667" height_o="6000" data-src="https://freight.cargo.site/t/original/i/b75e67aeeeae00ff4332f6ae09ff8eec2010e12d8fe5f2556ad61212eca612f9/Rowan-El-Atrache-Portfolio-for-website3.jpg" data-mid="162274905" border="0" src="https://freight.cargo.site/w/1000/i/b75e67aeeeae00ff4332f6ae09ff8eec2010e12d8fe5f2556ad61212eca612f9/Rowan-El-Atrache-Portfolio-for-website3.jpg" /><img width="10667" height="6000" width_o="10667" height_o="6000" data-src="https://freight.cargo.site/t/original/i/539c4bbb34be9ec4479837b884493adf207bdbd0726a0007e8ad63624679c126/Rowan-El-Atrache-Portfolio-for-website4.jpg" data-mid="162274906" border="0" src="https://freight.cargo.site/w/1000/i/539c4bbb34be9ec4479837b884493adf207bdbd0726a0007e8ad63624679c126/Rowan-El-Atrache-Portfolio-for-website4.jpg" /> ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://rowanelatrache.com/Find-the-Quotes Tue, 19 Jul 2022 21:00:33 +0000 Rowan Elatrache's Portfolio https://rowanelatrache.com/Find-the-Quotes Find the Quotes D&amp;AD Submission, AR Activation <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/b5eae0e2ffe3c0a863539d53227ef759e7fea0bb1aeaab8c268230a6f4556868/DNAD-portfolio-01.jpg" data-mid="148258646" border="0" src="https://freight.cargo.site/w/1000/i/b5eae0e2ffe3c0a863539d53227ef759e7fea0bb1aeaab8c268230a6f4556868/DNAD-portfolio-01.jpg" /><img width="8025" height="4522" width_o="8025" height_o="4522" data-src="https://freight.cargo.site/t/original/i/5e0ef423a5960e0a8ea336329318ca6f245b28807b3b029cb0b3db6b281f1ccd/DNAD-portfolio-02.jpg" data-mid="148258648" border="0" src="https://freight.cargo.site/w/1000/i/5e0ef423a5960e0a8ea336329318ca6f245b28807b3b029cb0b3db6b281f1ccd/DNAD-portfolio-02.jpg" /><img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/c50186f5ba8de97511cb58d2252efe9a73630b6743a958111273a8372dd56217/DNAD-portfolio-03.jpg" data-mid="148258649" border="0" src="https://freight.cargo.site/w/1000/i/c50186f5ba8de97511cb58d2252efe9a73630b6743a958111273a8372dd56217/DNAD-portfolio-03.jpg" /><img width="8025" height="4522" width_o="8025" height_o="4522" data-src="https://freight.cargo.site/t/original/i/969ae97db51ffa3618d72e797f1fe1458a30fe50e39a703d54065ffa05382b61/DNAD-portfolio-04.jpg" data-mid="148258652" border="0" src="https://freight.cargo.site/w/1000/i/969ae97db51ffa3618d72e797f1fe1458a30fe50e39a703d54065ffa05382b61/DNAD-portfolio-04.jpg" /> This project was created along with team (Yi Luo, Yingying Liao, Ziyi Zhang) at London College of Communication, University of the Arts London. ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://rowanelatrache.com/NBAD Tue, 19 Jul 2022 22:37:21 +0000 Rowan Elatrache's Portfolio https://rowanelatrache.com/NBAD NBAD Branding &nbsp;Integration The integration identity of the National Bank of Abu Dhabi and FGB bank.&nbsp; <img width="10667" height="23622" width_o="10667" height_o="23622" data-src="https://freight.cargo.site/t/original/i/ccf7000e58c539ce25e61de3c26be3ba209f99c3457878c3d864b3fd1d1f6520/Rowan-El-Atrache-Portfolio-for-website.jpg" data-mid="148362498" border="0" src="https://freight.cargo.site/w/1000/i/ccf7000e58c539ce25e61de3c26be3ba209f99c3457878c3d864b3fd1d1f6520/Rowan-El-Atrache-Portfolio-for-website.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0c32a7400213f74c3c0b29c980fa60f18a536b9d2f692a83d4c16ae51e957e0d/Rowan-El-Atrache-Portfolio-for-website16.jpg" data-mid="148362911" border="0" src="https://freight.cargo.site/w/1000/i/0c32a7400213f74c3c0b29c980fa60f18a536b9d2f692a83d4c16ae51e957e0d/Rowan-El-Atrache-Portfolio-for-website16.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/52f9186fcfb1f772c4a49722b89e8e30dcaeb173b3fdebff20895dfaceb8102a/Rowan-El-Atrache-Portfolio-for-website17.jpg" data-mid="148362942" border="0" src="https://freight.cargo.site/w/1000/i/52f9186fcfb1f772c4a49722b89e8e30dcaeb173b3fdebff20895dfaceb8102a/Rowan-El-Atrache-Portfolio-for-website17.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/856a554171d12473178738f701fafe7c34dbc4ec1cee9e9c495e56c678179713/Rowan-El-Atrache-Portfolio-for-website19.jpg" data-mid="148362984" border="0" src="https://freight.cargo.site/w/1000/i/856a554171d12473178738f701fafe7c34dbc4ec1cee9e9c495e56c678179713/Rowan-El-Atrache-Portfolio-for-website19.jpg" /><img width="10667" height="6000" width_o="10667" height_o="6000" data-src="https://freight.cargo.site/t/original/i/4773ff28615508b375daaf9c3dd673b58b23c026e4ed30e555a052a2b4015777/Rowan-El-Atrache-Portfolio-for-website.jpg" data-mid="148364720" border="0" src="https://freight.cargo.site/w/1000/i/4773ff28615508b375daaf9c3dd673b58b23c026e4ed30e555a052a2b4015777/Rowan-El-Atrache-Portfolio-for-website.jpg" />︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://rowanelatrache.com/Western-Union Sun, 31 Jul 2022 18:38:09 +0000 Rowan Elatrache's Portfolio https://rowanelatrache.com/Western-Union Western Union Poster&nbsp; Advertising The following are advertising campaigns&nbsp; for the month of Ramadan. &nbsp; <img width="2031" height="2476" width_o="2031" height_o="2476" data-src="https://freight.cargo.site/t/original/i/c1318516ecba826d23f73ba402aad307afc9c3a3c906ae3292a35596b9402c06/WU-poster-2.jpg" data-mid="149240007" border="0" src="https://freight.cargo.site/w/1000/i/c1318516ecba826d23f73ba402aad307afc9c3a3c906ae3292a35596b9402c06/WU-poster-2.jpg" /> <img width="1391" height="1979" width_o="1391" height_o="1979" data-src="https://freight.cargo.site/t/original/i/2c6c2f46a5cbe50ab154bb644c41b10db7e2c341e7582b776968220c060a512e/WU-poster-1.jpg" data-mid="149240006" border="0" src="https://freight.cargo.site/w/1000/i/2c6c2f46a5cbe50ab154bb644c41b10db7e2c341e7582b776968220c060a512e/WU-poster-1.jpg" /> ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://rowanelatrache.com/Connect-the-Dots-1 Tue, 19 Jul 2022 22:35:16 +0000 Rowan Elatrache's Portfolio https://rowanelatrache.com/Connect-the-Dots-1 Connect the Dots Exhibition&nbsp; Branding&nbsp; Animation For the work in progress exhibition, along with my team members, created the below branding, type and design to be displayed at London College of Communication, UAL.&nbsp; <img width="8000" height="3425" width_o="8000" height_o="3425" data-src="https://freight.cargo.site/t/original/i/6da3fd48d741d9bfbe63f11e6e7cb3adecea53a35d52de9f7aca292fcd7c2fb3/Rowan-El-Atrache-Portfolio-for-website.jpg" data-mid="148336260" border="0" src="https://freight.cargo.site/w/1000/i/6da3fd48d741d9bfbe63f11e6e7cb3adecea53a35d52de9f7aca292fcd7c2fb3/Rowan-El-Atrache-Portfolio-for-website.jpg" /><img width="7524" height="7913" width_o="7524" height_o="7913" data-src="https://freight.cargo.site/t/original/i/d2012373e48f9a08b6f2bfcce6923c978ccd8f8d0578372335d999ba873b4ba1/Rowan-El-Atrache-Portfolio-for-website.jpg" data-mid="148336994" border="0" src="https://freight.cargo.site/w/1000/i/d2012373e48f9a08b6f2bfcce6923c978ccd8f8d0578372335d999ba873b4ba1/Rowan-El-Atrache-Portfolio-for-website.jpg" />This project was created along with team (Laura Flour, Fanyi Tang, Lanxin Zhao) at London College of Communication, University of the Arts London.︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ https://rowanelatrache.com/Third-Culture Wed, 20 Jul 2022 20:14:48 +0000 Rowan Elatrache's Portfolio https://rowanelatrache.com/Third-Culture Third Culture Branding&nbsp; Culture&nbsp;2akoon (translation to be) is a brand that aims to start a conversation among the Third Culture Individuals of the Arab diaspora in London and give them a sense of community. It targets people who are part of this phenomenon and fall between the cracks of National Identity. The brand consists of a symbolic system which has been created to help identify the target audience and their third culture journey. Furthermore, it is also a digital platform that connects them together and acts as a medium to share their story. &nbsp; Access the graduate showcase for this project: &nbsp;https://graduateshowcase.arts.ac.uk/project/415463/cover <img width="13333" height="7500" width_o="13333" height_o="7500" data-src="https://freight.cargo.site/t/original/i/681878ee679b09d201b644933cc0363813d3ab10a02c06fb947d60f1776af353/FMP_Brand-Book-for-portfolio.png" data-mid="164008356" border="0" src="https://freight.cargo.site/w/1000/i/681878ee679b09d201b644933cc0363813d3ab10a02c06fb947d60f1776af353/FMP_Brand-Book-for-portfolio.png" /> <img width="13333" height="7500" width_o="13333" height_o="7500" data-src="https://freight.cargo.site/t/original/i/c8373f6a57ca3da2c5a7206cd42cac3158b890da65bccf401e19bf3f7a4929b0/FMP_Brand-Book-for-portfolio2.png" data-mid="164008401" border="0" 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data-src="https://freight.cargo.site/t/original/i/35941acae4937481521750d775e02752ae0a6d1c64bf033dab4982989103040e/FMP_Brand-Book-for-portfolio5.png" data-mid="164008398" border="0" src="https://freight.cargo.site/w/1000/i/35941acae4937481521750d775e02752ae0a6d1c64bf033dab4982989103040e/FMP_Brand-Book-for-portfolio5.png" /> <img width="13333" height="7500" width_o="13333" height_o="7500" data-src="https://freight.cargo.site/t/original/i/de3f793391496f04cfb6dfd59b8943e1d64cdaa2f412dab65c4768a04fb7024a/FMP_Brand-Book-for-portfolio6.png" data-mid="164008397" border="0" src="https://freight.cargo.site/w/1000/i/de3f793391496f04cfb6dfd59b8943e1d64cdaa2f412dab65c4768a04fb7024a/FMP_Brand-Book-for-portfolio6.png" /> <img width="13333" height="7500" width_o="13333" height_o="7500" data-src="https://freight.cargo.site/t/original/i/79d1df41f0b37e5c8459ca70017aaa09950a666bd26513d1bd374d1ece906f75/FMP_Brand-Book-for-portfolio7.png" data-mid="164008396" border="0" 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