Third Culture
Branding
Culture
Branding
Culture
2akoon (translation to be) is a brand that aims
to start a conversation among the Third Culture Individuals
of the Arab diaspora in London and give them a sense
of community. It targets people who are part of this phenomenon
and fall between the cracks of National Identity. The brand
consists of a symbolic system which has been created to help
identify the target audience and their third culture journey.
Furthermore, it is also a digital platform that connects them
together and acts as a medium to share their story.
Access the graduate showcase for this project:
https://graduateshowcase.arts.ac.uk/project/415463/cover
to start a conversation among the Third Culture Individuals
of the Arab diaspora in London and give them a sense
of community. It targets people who are part of this phenomenon
and fall between the cracks of National Identity. The brand
consists of a symbolic system which has been created to help
identify the target audience and their third culture journey.
Furthermore, it is also a digital platform that connects them
together and acts as a medium to share their story.
Access the graduate showcase for this project:
https://graduateshowcase.arts.ac.uk/project/415463/cover
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